Excellence in Membership Retention

QI of Collingwood
Ontario, Canada

Project: The Value of One with the Power of Many

This club employed a mentoring system, encouraged open dialog, and focused on involving members in committee work to gain 100 percent membership retention. Experienced members work together with newer ones to share knowledge, keep projects moving forward, and encourage teamwork. "Most of our members are long-term members who believe in Quota and its cultivation of volunteerism in the community. They know helping out is doing what is right—giving our time, giving back, having fun," said Club President Ann Keating-Morrison.

In addition, the club keeps morale high with Leaders as Listeners strategies. "All new members are given surveys and attend periodic meetings to see what they like and dislike about the club," noted President Ann. "Also, a suggestion box for every meeting proved successful in getting questions from members who may be too shy to speak up in meetings. The president and president-elect were also very accessible to hear any concerns and take action immediately."

QI of Valdosta
Georgia, U.S.A.

Project: The Annual Membership Drive in October

A concerted annual effort to recruit new members also has fostered 100 percent membership retention in the Valdosta club. The plan is so good that two separate sets of judges bestowed Excellence Awards on it in two categories—Recruitment and Retention!

Each August, members are asked to identify good member prospects and provide names and addresses. Each person receives a written invitation to an October luncheon as someone being considered for membership in Quota. Members with the most prospects to show receive prizes and enjoy the spirited competition.

Guests are given information packets about Quota that include membership forms. During the meal, club members speak about their club experience. Long-term members talk about what has kept them in Quota, while new members explain why they chose to join. Other members explain fund-raising and service projects for the year, allowing the club to educate the community about Quota, even those who will not choose to join the club.

The October 2001 membership drive brought in 10 new members in one meeting. "This recruitment program works great for us because it allows members to work together, be competitive, and have fun at the same time," added Past Club President Linda Tillman.

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